ASA Development Services (ASADS) is a non-profit company that was started in 2007 to utilise approaches of partnership, collaboration, resource pooling, and knowledge sharing to accelerate the process of development of the rural poor. ASADS complements work of its promoting organization Action for Social Advancement (ASA), by layering support services on the field. ASADS builds crucial financial links between the poor and the lending partners in the sector to bridge the gap of rural and urban development.