Rameshwar lives in a small village near Niwari. He has his own retail store where he sells groceries and snacks. His small retail business supplies the locals with required goods but it's not enough to meet their daily consumption. With more investment and hard work, Rameshwar plans to have a bigger and better retail store which will benefit him financially. This loan will help Rameshwar to purchase goods that he can sell at his retail store. He will be able to earn a higher income which will help him improve his lifestyle.