Zhovelu Venuh is a general store owner from Phek, Nagaland. She has had four years of experience in this business and is now looking to expand her business. She intends to use this opportunity to gain a stronger market presence, by expanding her stock and renovate the store to attract more customers. She will use this credit to avail better transportation and security facilities as well. The loan will also enable her to hire enough labour to the store. These are stepping stones to fulfilling her dreams of spreading the brand across her state.