Rang De India on NDTV

to support farmers tide over the COVID-19 crisis.

Rang De India

Rang De and NDTV came together and had a two hour telethon on the 24th of May 2020, to highlight the impending crisis faced by the farmers across the country amid the coronavirus pandemic. By providing interest free loans to farmers in distress, to ensure that they were able to take care of themselves and their families, while at the same time carry on with their farming.

Response to the pandemic


As a response to the pandemic Rang De India was launched.


Interest free loans provided to small and marginal farmers.


Two hour telethon on NDTV with prominent speakers.


₹ 8,11,05,800 interest free loans raised For marginal farmers.

Glimpses from the Telethon

Have a quick look

Dr Ramanjaneyulu

Founder & Executive Director at the Centre for Sustainable Agriculture

At the #RangDeIndia telethon explained how farmers often want to buy poultry for additional income for which they need investment.

Vijay Mahajan

Founder, BASIX Social Enterprise Group

Joined the #RangDeIndia telethon where he explained how the rural credit in India has always been in deficiency. This year, the situation is even worse owing to the COVID-19 pandemic and small loans will help them a lot, he said.


Dr Nachiket Mor

PhD, Visiting Scientist,The Banyan Academy of Leadership in Mental Health

Shared the concept of peer to peer (P2P) lending that enables individuals to invest in fellow Indians.


Vinita Bali

Managing Director & CEO of Britannia Industries

India is still recognized globally as an agricultural country. Even today, a large population only does farming and farming work for living bread. However, the condition of all farmers is not the same among farmers.

Shradha Sharma

Founder and CEO of YourStory Media

Talked about the work being done by Rang De to help farmers through peer to peer (P2P) lending.

Ramakrishna NK

Co-Founder & Managing Director of Rang De

At the #RangDeIndia telethon talked about their initiative. He explained that they partner with an organisation that helps them reach the farmers and they transfer the money into the bank accounts of the farmers.


Nithin Kamath

Founder and CEO of Zerodha

Joined the #RangDeIndia telethon, a movement to invest in farmers and committed Rs.50 lakhs. Mr Kamath shared that as a business they have not been affected due to the Coronavirus lockdown and have stood up to find a way to help others, even their customers.


Smita Ram

Co-founder and CEO at Rang De

Smita Ram talks about the genesis of Rang De and what it stands for and about the model. And the inspiration they drew from Muhammad Yunus while starting Rang De.

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