Rang De India on NDTV
to support farmers tide over the COVID-19 crisis.
Rang De India
Rang De and NDTV came together and had a two hour telethon on the 24th of May 2020, to highlight the impending crisis faced by the farmers across the country amid the coronavirus pandemic. By providing interest free loans to farmers in distress, to ensure that they were able to take care of themselves and their families, while at the same time carry on with their farming.
Response to the pandemic
Glimpses from the Telethon
Have a quick look

Vijay Mahajan
Founder, BASIX Social Enterprise Group
Joined the #RangDeIndia telethon where he explained how the rural credit in India has always been in deficiency. This year, the situation is even worse owing to the COVID-19 pandemic and small loans will help them a lot, he said.
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Dr Nachiket Mor
PhD, Visiting Scientist,The Banyan Academy of Leadership in Mental Health
Shared the concept of peer to peer (P2P) lending that enables individuals to invest in fellow Indians.
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Ramakrishna NK
Co-Founder & Managing Director of Rang De
At the #RangDeIndia telethon talked about their initiative. He explained that they partner with an organisation that helps them reach the farmers and they transfer the money into the bank accounts of the farmers.
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Nithin Kamath
Founder and CEO of Zerodha
Joined the #RangDeIndia telethon, a movement to invest in farmers and committed Rs.50 lakhs. Mr Kamath shared that as a business they have not been affected due to the Coronavirus lockdown and have stood up to find a way to help others, even their customers.
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